Author: MB Magazine

Happy Dad may be relatively new to Canada but the hard seltzer brand has convenience in its DNA. Launched in the U.S. in 2021 by entrepreneurs, brothers Sam and John Shahidi, along with the NELK Boys—Canadian-American creators known for viral pranks—Happy Dad skipped the skinny cans, kept carbonation light, and delivered crushable flavours with just one gram of sugar and no artificial sweeteners. It first built a following in suburban and small-town convenience stores before breaking into bigger markets, fueled by the endorsement of rappers like Snoop Dogg and Post Malone, as well as UFC fighters Sean O’Malley, Colby Covington…

Bob Froese was watching the Toronto Maple Leafs face off against the Florida Panthers when he felt inundated by Made in Canada messaging. As chief creative officer of Toronto-based Bob’s Your Uncle, Froese is a strong supporter of brands embracing their Canadian identity amid today’s trade war with the U.S. But, even for an ad man, the red-and-white rush during the hockey game was a bit much.  “Really? Every brand? Every rink board? All the game, all the time? At one point, I started writing them down. I saw Made in Canada, Prepared in Canada, Made for Canadians, Authentically Canada,…

How did you get your start in the business? I’m from Italy and during my time at the University of Trieste, where I was studying economics, I was part of a program that allowed me to spend one year in a school abroad. I chose Germany and while studying there, I had an opportunity to intern and then work for a management consulting company in Munich. I was then contacted by a headhunter to join Ferrero, where I’ve stayed for the last 25 years. In those early years at both companies, I learned the importance of organization, discipline and reliability.…

With myriad options to suit every kind of eating occasion, from breakfast through dinner and all the snacks in between (and before, and after), the rising bakery section is one of the true anchors of any grocery store. It’s where consumers can find familiar comfort foods or feed an adventuresome palate. The home of sweet indulgences, sandwich staples and creative ingredient combinations. For grocers, it pays to offer such a wide variety of packaged baked goods, because in these times of financial belt-tightening, Canadians want more from these products than ever. “Consumers want everything to do double-duty,” says Jo-Ann McArthur,…

MB Business Magazine is a successful business magazine that is circulated throughout Ontario, Canada. Our Magazine has absorbing insights and articles on market trends, economy, stock market changes as well as interviews and advice from successful business leaders and entrepreneurs.

As digital transformation accelerates, the associated risks are increasing as well. Cybercriminals are becoming more sophisticated, leveraging artificial intelligence, automation, and advanced phishing techniques to exploit vulnerabilities. For businesses in 2025, robust IT security is not optional—it is essential for survival. A single breach can result in severe financial losses, reputational damage, and regulatory penalties. The good news is that proactive businesses can substantially reduce these risks by implementing the right strategies. Below are the top IT security practices that every business should adopt in 2025 to protect data, employees, and customers. 1. Zero Trust Architecture The traditional perimeter-based security…

Urban landscapes across Canada are undergoing a profound transformation. Once defined by distinct residential, commercial, and industrial zones, cities are now embracing mixed-use developments—projects that integrate housing, retail, office space, and public amenities into cohesive communities. These developments are redefining how Canadians live, work, and interact with their surroundings, offering a more sustainable approach to urban growth. What Are Mixed-Use Developments? Mixed-use developments are real estate projects that combine multiple functions—residential, commercial, cultural, and recreational—within a single space. They can take the form of vertical towers that integrate apartments with shops and offices, or horizontal communities designed with residential units…

In today’s digital-first world, consumers no longer make purchasing decisions based solely on price or product features. They seek brands they can trust—brands that are authentic, transparent, and relatable. As more people spend time online, digital media marketing has become one of the most powerful tools for businesses to build trust and cultivate long-term customer relationships. From social media platforms to influencer partnerships, blogs, and interactive content, digital media enables brands to engage with audiences in ways that traditional advertising cannot. Today, the challenge for businesses is not merely visibility—it is credibility. Why Trust Matters in the Digital Age Trust…

The retail landscape in Canada has undergone a profound transformation in recent years. Driven by the rise of e-commerce, evolving consumer expectations, and rapid technological innovation, Canadian businesses are navigating both new challenges and exciting opportunities. Looking ahead, the future of retail will not be defined by a single trend but by the convergence of digital innovation and the resurgence of experiential shopping that emphasizes customer engagement and personalization. This article explores the key trends shaping the future of retail in Canada, the growing importance of integrating online and offline experiences, and the rise of experiential retail as a powerful…

The insurance industry has long been characterized by tradition and caution, but in recent years, it has entered a period of rapid transformation. In Canada, insurers are facing evolving customer expectations, emerging risks, and disruptive technologies that are reshaping how coverage is designed, priced, and delivered. The future of insurance in Canada will be driven by two powerful forces: technology and personalization. Together, they are fostering a more customer-centric industry that promises greater efficiency, transparency, and accessibility. Technology: The Driving Force Behind Innovation The adoption of digital technologies is transforming every aspect of the Canadian insurance landscape. From underwriting to…